US media conglomerate ESPN has announced it will launch a new sports channel in the coming year.
The channel, called the ESPN2, will have a different brand and be available to more users than its sister network, ESPN.
“This is a major step forward in our strategic plans for the future of ESPN,” said ESPN CEO Jim Bowden in a statement.
While the channel will not be named yet, Bowden said it would “provide a unique way to connect with our fans across platforms including tablets, mobile and the web”.
The announcement comes just days after ESPN announced it was buying a 51% stake in ESPN3.
A spokesperson for the broadcaster said the new channel was “in the planning stages” and the company “will have more to say about it in the future”.
Bowden’s statement said the channel would be launched on ESPN’s platforms “in a matter of months” but did not provide further details.
Earlier this month, the broadcaster was revealed to be in talks with HBO about buying a share in its sports channel.
Last week, Bowens company said it was “confident” it could launch the channel in a “short period of time”.
ESPN and HBO are also in talks about a joint venture that would create a new network for the premium cable channel.